Very happy with this toilet paper. Like others have said - there is no annoying dust that ends up everywhere, and yet its still strong and soft enough. No one would ever guess that this is a sustainable brand. I also like that each roll is individually wrapped, so you can easily reorganize them under the sink, in a closet, or wherever, without feeling like they are getting dirty. My only "complaint" is I wish the wrapping was more neutral in color so they could be "pretty" sitting out in the open. That's my own personal *beige* issue, though :)